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How can the Irish language community take this forward? The most effective way to promote the Irish language through the media is for the Irish language community to set up its own community television service owned and run by a body comprising Irish language representatives.
How should an Irish language television service operate? The Irish language television service should be different from existing models which are currently operating. TnG or Channel Four derive programmes by receiving ideas from the numerous independent companies. They then commission those ideas which they think are appropriate. These are limited by the amount of money they can afford to spend on programming. The BBC make most of their programmes in house with some going to independents.
We are suggesting another route to good programme production, one which roots skills, resources, jobs and gives a genuine voice to ALL the community which the station seeks to serve.
What are its mechanisms?
A number of programme training/production centres are set up where there is a substantial Irish speaking community i.e. Belfast, Newry, Derry.
These will be operated by two or three personnel and equipped with the latest broadcast digital (and now inexpensive!) video shooting and editing equipment.
The centres will assist community organisations, statutory bodies and individuals to make their own programmes for broadcasting through providing good training and access to video shooting and editing equipment thus ensuring the programme meets both a technical and content threshold. When there are programming opportunities or programming 'gaps' the production unit will itself make this programming and produce other more mainstream programming. The main advantages are:
It promotes democracy within the media in that any group or individual who has something to say can be given the resources and training to do so. The community are given skills which they can use for other purposes. It nourishes talent and creates a pool of creativity within a community. Employment remains within the community. Programmes ideas can be picked up by other networks for further development.
This television service will also network into a wider community television service which seeks to also give a voice to the (English/Chinese/Asian speaking) voluntary/community/cultural sectors.
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